Regenerative Strategies: Exploring New Sustainable Business Models to Face the Climate Emergency

In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martín-de Castro and Javier Amores-Salvadó argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies. The main features of this strategy are: cutting-edge climate science solutions (capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) and a redefined firm purpose under an ecological, ethical and moral paradigm (integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.

在當前的氣候緊急情況下，企業僅僅採用以「綠化企業」和維持「照常經營」邏輯為重點的環境策略類型已不再足夠。Gregorio Martín-de Castro和Javier Amores-Salvadó認為，現在需要具有顛覆性的商業模式和解決方案，並提出了一種將氣候科學與管理研究相結合的新型再生策略。該策略的主要特點包括：尖端的氣候科學解決方案（捕獲和利用大氣二氧化碳以實現零排放或負排放和積極的環境外部效益）以及在生態、倫理和道德範式下重新定義企業目標（整合生態情感財富、環境績效、系統性社會生態韌性、更廣泛的利益相關者管理和非常長期的視角）。他們證明，通過應用這一策略，企業不僅可以減少其負面環境外部效應並創造積極的環境外部效應，還可以通過一種新的可持續資本主義逆轉當前的環境退化。