The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design
暫譯: 遊戲者的大腦：神經科學與使用者體驗如何影響遊戲設計

Hodent, Celia

The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design
  • 出版商: CRC
  • 出版日期: 2026-01-13
  • 售價: $7,370
  • 貴賓價: 9.5 折 $7,002
  • 語言: 英文
  • 頁數: 315
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032058579
  • ISBN-13: 9781032058573
  • 相關分類: 遊戲設計 Game-design、使用者經驗 UX

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Creating a successful video game requires more than just great ideas--it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, and ethically sound, while staying true to the artistic and design vision. Whether you're developing indie, triple-A, educational games, or a gamified product this resource helps you offer engaging experiences across all platforms and technologies.

New Edition Highlights:

  • Expanded coverage of UX across emerging platforms (e.g., VR, AR, metaverse) and technologies (e.g., AI, blockchain).
  • Ethical considerations in game design and monetization.
  • Full text updated and revised.

Core Topics:

  • Cognitive science principles applied to game design, including perception, memory, attention, motivation, emotion, and learning principles.
  • UX framework tailored for games, emphasizing usability and engageability with a detailed checklist.
  • Insights into design thinking, user research, analytics, and UX strategy at both project and studio levels.
  • Examples from released games illustrating how scientific knowledge enhances design.
  • Guidance on leveraging human-computer interaction principles and user research to improve game usability and engagement.

This updated edition is an essential tool for game developers and students, offering the most comprehensive overview of UX in games available today.

商品描述(中文翻譯)

創造一款成功的視頻遊戲不僅僅需要偉大的想法——它還需要對用戶體驗（UX）的深刻理解。像Fortnite這樣的成功遊戲之所以能夠蓬勃發展，是因為它們精緻的UX策略，優先考慮玩家的參與感和滿意度。本書為讀者提供了認知科學的見解和UX方法論，以設計有趣且引人入勝的遊戲，這些遊戲是包容的、可及的，並且在道德上是合理的，同時保持藝術和設計的願景。無論您是在開發獨立遊戲、AAA遊戲、教育遊戲，還是遊戲化產品，本資源都能幫助您在所有平台和技術上提供引人入勝的體驗。

新版亮點：


  • 擴展了對新興平台（例如，VR、AR、元宇宙）和技術（例如，AI、區塊鏈）中UX的覆蓋。

  • 遊戲設計和貨幣化中的倫理考量。

  • 全文更新和修訂。

核心主題：


  • 應用於遊戲設計的認知科學原則，包括知覺、記憶、注意力、動機、情感和學習原則。

  • 為遊戲量身定制的UX框架，強調可用性和參與性，並附有詳細檢查清單。

  • 設計思維、用戶研究、分析和UX策略的見解，涵蓋項目和工作室層面。

  • 來自已發佈遊戲的示例，說明科學知識如何增強設計。

  • 關於利用人機互動原則和用戶研究來改善遊戲可用性和參與度的指導。

這本更新版是遊戲開發者和學生的必備工具，提供了當今最全面的遊戲UX概述。

作者簡介

Celia Hodent, PhD in psychology, is recognized as a leader in the application of user experience and cognitive science in the game industry. With over 17 years of experience in game studios (Ubisoft, LucasArts, & director of UX at Epic Games), she has contributed to advancing the topics of UX strategy, inclusion, and ethics in games. Author of several critically acclaimed books on games and psychology, Celia is the founder of the Game UX Summit & the Ethical Games initiative. She works today as an independent consultant and is an international public speaker.

作者簡介(中文翻譯)

Celia Hodent，心理學博士，被認為是遊戲產業中用戶體驗和認知科學應用的領導者。她在遊戲工作室（如 Ubisoft、LucasArts，以及 Epic Games 的用戶體驗總監）擁有超過 17 年的經驗，對於推進遊戲中的用戶體驗策略、包容性和倫理等主題做出了貢獻。Celia 是幾本備受好評的遊戲與心理學書籍的作者，也是 Game UX Summit 和 Ethical Games 方案的創始人。她目前擔任獨立顧問，並且是一位國際公共演講者。

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