AI by Design introduces the reader to Artificial Intelligence and its importance to our future. Campbell uses behavioural psychology, explores technology, economics, real-life and historical examples to predict five future scenarios with AI. Illustrating through speculative fiction, she describes possible futures after AI exceeds human capabilities. We are at a tipping point in history and must plan to ensure a successful co-existence with artificial intelligence. This book explains how to design for a future with AI so that, rather than herald our downfall, it helps us achieve a new renaissance.
Catriona Campbell is a renowned behavioural psychologist and a leader in human-computer interaction (HCI), Catriona co-founded London-based experience design firm Seren in 2001. Since then she has guided some of the world's best-known brands towards digital success, earning a place in the BIMA Digital Hall of Fame thanks to two decades of outstanding contributions. Now called EY-Seren, after being acquired by Ernst & Young in 2015, the company has offices in several countries, assisting clients to create well-designed experiences. Catriona earned her degrees from the Universities of Stirling and Glasgow, and also studied at the Sorbonne, Paris.