Business Planning for Games

Buckingham, Christopher

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商品描述

This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.

作者簡介

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.