Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
暫譯: 實用數位行銷與人工智慧心理學:如何利用技術與心理學獲得線上消費者信任與銷售
Gabay, J. Jonathan
- 出版商: Routledge
- 出版日期: 2024-08-05
- 售價: $1,730
- 貴賓價: 9.5 折 $1,644
- 語言: 英文
- 頁數: 438
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032530286
- ISBN-13: 9781032530284
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相關分類:
人工智慧、行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
商品描述(中文翻譯)
《實用數位行銷與人工智慧心理學》探討成功品牌如何利用心理學和尖端的人工智慧技術來最大化數位行銷策略。
作者簡介
J. Jonathan Gabay is an award-winning copywriter, author of 15 books, an international podcaster, keynote speaker, and senior university lecturer. He regularly appears on news channels including BBC, CNN, SKY News, Al Jazeera, and The Times (Radio Network). His digital psychology courses are delivered at major universities, as well as for official trade organisations, such as the Chartered Institute of Marketing and DMANC (Direct Marketing Association of North California). He has also devised and delivered highly successful graduate-level programmes for universities throughout Europe and advises major educational institutions on the use of AI.
作者簡介(中文翻譯)
J. Jonathan Gabay 是一位獲獎的文案撰寫人,著有 15 本書籍,並且是一位國際播客主持人、主題演講者及大學高級講師。他經常出現在包括 BBC、CNN、SKY News、Al Jazeera 和 The Times(廣播網絡)等新聞頻道上。他的數位心理學課程在主要大學及官方貿易組織(如特許行銷學會和北加州直接行銷協會 DMANC)中開設。他還為歐洲各大學設計並提供了非常成功的研究生課程,並就人工智慧的使用向主要教育機構提供建議。