商品描述
The continuing growth of the World Wide Web has revolutionized modern life. From changing how humans interact at a social level, conduct business, consume media, purchase products and so much more, it has become a vital but complex part of our daily lives. This new edition demonstrates how to adapt and apply the five core traditional evaluation criteria--authority, accuracy, objectivity, currency, and coverage--to the modern-day Web environment, as well as to its everchanging future.
This book investigates key issues that users and creators of Web resources need to know regarding reliable and useful information on the Internet. Web Wisdom: How to Evaluate and Create Information Quality on the Web contains information on copyright and other important issues associated with Web authoring, social media, computer-generated text, and more. Written in a straightforward and accessible format, this fourth edition provides critical evaluation techniques and tools to enhance Web-based research and the creation of high-quality content. Brand new coverage of Web content created via artificial intelligence (AI) chatbots, such as ChatGPT and similar tools, is included. The rapid growth of AI-generated content requires the development of appropriate evaluation instruments to help users determine the informational quality of the content. With the content refocused to reflect the changing nature of modern-day websites, this new edition encourages the reader to become a savvier Web user, especially given the growing complexity of Web-based information.
This title will appeal to students and professionals of human-computer interaction, human factors, software engineering, Web development, and computer design. Its appeal will extend to those in the fields of social media, AI, website design and app development.
商品描述(中文翻譯)
隨著全球資訊網的持續增長，現代生活已經發生了革命性的變化。它改變了人類在社交層面的互動方式、商業運作、媒體消費、產品購買等，並且成為我們日常生活中一個重要但複雜的部分。本書的新版本展示了如何將五個核心的傳統評估標準——權威性、準確性、客觀性、時效性和覆蓋範圍——適應並應用於現代網路環境及其不斷變化的未來。
本書探討了網路資源的使用者和創作者需要了解的關鍵問題，這些問題涉及互聯網上可靠且有用的信息。《Web Wisdom: How to Evaluate and Create Information Quality on the Web》包含有關版權及其他與網頁創作、社交媒體、計算機生成文本等相關的重要問題的信息。這第四版以簡單易懂的格式撰寫，提供了關鍵的評估技術和工具，以增強基於網路的研究和高品質內容的創作。全新涵蓋了通過人工智慧（AI）聊天機器人（如ChatGPT及類似工具）創建的網路內容。AI生成內容的快速增長需要開發適當的評估工具，以幫助使用者判斷內容的信息質量。隨著內容重新聚焦以反映現代網站的變化特性，這一新版本鼓勵讀者成為更精明的網路使用者，特別是在網路信息日益複雜的情況下。
本書將吸引人機互動、人因工程、軟體工程、網頁開發和計算機設計的學生和專業人士。其吸引力還將擴展到社交媒體、人工智慧、網站設計和應用程式開發等領域的人士。
作者簡介
Marsha Ann Tate earned a PhD in Mass Communications from The Pennsylvania State University, USA. She also holds a Master's degree in Communication Studies from Bloomsburg University, USA, a Master's degree in Library Science from Clarion University, USA, and a Bachelor's degree in Political Science from The Pennsylvania State University. Marsha enjoys a multifaceted career as a writer, photographer, educator, and co-founder and owner of Wispy Pines Media. She has published a variety of books, articles, and Web-based resources on media- and history-related topics.
作者簡介(中文翻譯)
馬莎·安·泰特於美國賓夕法尼亞州立大學獲得大眾傳播博士學位。她還擁有美國布盧姆斯堡大學的傳播學碩士學位、美國克拉里昂大學的圖書館學碩士學位，以及美國賓夕法尼亞州立大學的政治學學士學位。馬莎在作家、攝影師、教育工作者以及 Wispy Pines Media 的共同創辦人和擁有者等多重職業中享有多元化的職業生涯。她已出版多本書籍、文章及網路資源，內容涵蓋媒體及歷史相關主題。
