Web Wisdom: How To Evaluate and Create Information Quality on the Web, 2/e (Paperback)

Mobile technologies, faster connection speeds, and the 24/7 connectivity that has lead to the development of social media have created an explosion of Internet use in the ten years since the initial publication of Web Wisdom: How To Evaluate and Create Information Quality on the Web. A decade ago, these technologies and activities did not exist or were the purview of small select groups of internet users. Despite dramatic changes in the online realm, the basic evaluation principles presented in the first edition remain as applicable today as they were in the 1990s. Keeping up with the advances required to navigate the web for research, this second edition provides:

• Expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring
• New chapters on user-generated content and the challenges present by web resources
• Expanded discussion on issues related to incorporation of multimedia elements into web pages
• Revised and updated web page screen captures that illustrate the major concepts discussed
• A companion web site with supplemental materials related to the evaluation and creation of web content

Many people mistakenly assume that as online technologies mature and the use of Internet-based content becomes ubiquitous, the need to emphasize critical evaluation skills lessens. On the contrary, the phenomenal global growth of the internet coupled with the ever increasing sophistication of online technologies and software applications requires individuals to be even savvier web users. This book describes the basic elements that web resource users, new or experienced, need to address to identify reliable and practical online content. The book also provides important guidance for creators of Web-based resources to more effectively convey their messages to web users. Presented in a straightforward and highly accessible format for readers of all backgrounds, the tools and strategies outlined in this book will help users and creators of Internet–based content to meet the diverse evaluation challenges posed by the web.

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移動技術、更快的連接速度以及24/7的連接性，這些因素促成了社交媒體的發展，使得自從《Web Wisdom: How To Evaluate and Create Information Quality on the Web》首次出版以來的十年間，網絡使用量爆炸性增長。十年前，這些技術和活動並不存在，或者只是少數網絡用戶的專屬領域。儘管網絡領域發生了巨大變化，但第一版中提出的基本評估原則在今天仍然適用，就像在1990年代一樣。為了跟上網絡研究所需的進展，第二版提供了以下內容：

- 對版權、商標和其他相關問題的擴展討論，特別涉及網絡作者的問題
- 新增關於使用者生成內容和網絡資源所面臨挑戰的章節
- 對與將多媒體元素融入網頁相關問題的擴展討論
- 修訂和更新的網頁截圖，以示範所討論的主要概念
- 附帶網站，提供與評估和創建網絡內容相關的補充資料

許多人錯誤地認為隨著在線技術的成熟和基於互聯網的內容的普及，強調批判性評估技能的需求減少了。相反，全球網絡的驚人增長以及在線技術和軟件應用的不斷提升要求個人成為更精明的網絡用戶。本書描述了網絡資源用戶（無論是新手還是有經驗者）需要解決的基本要素，以確定可靠且實用的在線內容。本書還為基於網絡的資源創作者提供重要指導，以更有效地向網絡用戶傳達他們的信息。本書以直接易懂的形式呈現，適合各種背景的讀者使用，書中提供的工具和策略將幫助網絡用戶和創作者應對網絡帶來的多樣評估挑戰。