Service Management and Marketing Principles: Competing in the Service Economy
暫譯: 服務管理與行銷原則：在服務經濟中競爭
Kandampully, Jay, Solnet, David J.
- 出版商: Routledge
- 出版日期: 2024-06-07
- 售價: $1,880
- 貴賓價: 9.5 折 $1,786
- 語言: 英文
- 頁數: 234
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032749652
- ISBN-13: 9781032749655
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
商品描述(中文翻譯)
這本書探討了服務經濟以及所有組織面臨的挑戰，因為商品和服務讓位於一個客戶（B2C）和企業（B2B）尋求無縫、深思熟慮和卓越體驗的世界。
作者簡介
Jay Kandampully is Professor of Service Management and Hospitality in the Department of Human Sciences at the Ohio State University, USA.
David J. Solnet is Professor of Service Management and Service Work at University of Queensland, Business School, Australia.
作者簡介(中文翻譯)
Jay Kandampully 是美國俄亥俄州立大學人類科學系的服務管理與款待教授。
David J. Solnet 是澳大利亞昆士蘭大學商學院的服務管理與服務工作教授。
