Handbook of Business Analytics
暫譯: 商業分析手冊
Sharma, Ravindra, Rana, Geeta
- 出版商: CRC
- 出版日期: 2025-11-19
- 售價: $5,530
- 貴賓價: 9.5 折 $5,254
- 語言: 英文
- 頁數: 286
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032822724
- ISBN-13: 9781032822723
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相關分類:
行銷/網路行銷 Marketing
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商品描述
Business analytics are widely used in healthcare, manufacturing, and other industries that need to monitor or carefully analyze its users. Every day, over 2.5 quintillion data bytes are collected, for which it is essential to use business analytics. Many new software solutions and platforms have been relied upon to ingest and process large data sets.
The book provides insights into business analytics as a key analytical technique to evaluate risk, project future commercial trends, and determine when upgradation is needed. It will help analysts and researchers in discovering trends and patterns in the data, which uses past information as a source and a variety of analytical algorithms for forecasting future events with a high level of accuracy, is the fundamental aim of business analytics. The chapters are written by academicians, industry experts, and researchers, each focusing on a different facet of business analytics.
The book is meant for managers, executives, and entrepreneurs, who want to use data to improve consumer insights, strategic planning, and operational efficiency. With its theoretical foundations and real-world analytics applications, the book is also a great resource for academicians, scholars, and students studying business administration, data science, and information systems.
商品描述(中文翻譯)
商業分析在醫療保健、製造業及其他需要監控或仔細分析其用戶的行業中被廣泛使用。每天收集超過2.5萬億個數據位元組，因此使用商業分析是至關重要的。許多新的軟體解決方案和平台被依賴來攝取和處理大型數據集。
本書提供了商業分析的見解，作為評估風險、預測未來商業趨勢以及確定何時需要升級的關鍵分析技術。它將幫助分析師和研究人員發現數據中的趨勢和模式，利用過去的信息作為來源，並使用各種分析算法來高精度預測未來事件，這是商業分析的基本目標。各章節由學者、行業專家和研究人員撰寫，每位作者專注於商業分析的不同面向。
本書適合希望利用數據改善消費者洞察、戰略規劃和運營效率的經理、主管和企業家。憑藉其理論基礎和現實世界的分析應用，本書也是學習商業管理、數據科學和資訊系統的學者、研究人員和學生的極佳資源。
作者簡介
Ravindra Sharma is an Assistant Professor at the School of Management Studies at Swami Rama Himalayan University, Dehradun, India. He has a PhD in Management from Uttarakhand Technical University, Dehradun, India. He has master's degrees in business administration (MBA) and computer applications (MCA). He has qualified UGC-NET in Management. Dr. Sharma has numerous years of corporate and academic experience. He has published several research papers in referred journals, and books in the area of employer branding, HR 4.0, entrepreneurship, and green innovations for businesses with reputed publishers. His research interests include employer branding, entrepreneurship, data analytics, Industry 4.0, and business innovations.
Geeta Rana is an Associate Professor at the School of Management Studies at Swami Rama Himalayan University, Dehradun, India. She has a PhD from the Indian Institute of Technology (IIT, Roorkee) in Management. She has also done a certification course in HR Analytics from the Indian Institute of Management Rohtak (IIMR). Dr. Rana has more than 20 years of teaching and research experience. She has to her credit over 65 papers published in referred journals. She has authored a book titled Counselling Skills for Managers. Her research interests include Data Analytics, Industry 4.0, Knowledge Management, Managerial Effectiveness, Employer Branding, and Innovation.
作者簡介(中文翻譯)
拉文德拉·夏爾瑪是印度德拉敦斯瓦米·拉瑪喜馬拉雅大學管理學院的助理教授。他擁有印度德拉敦烏塔拉坎德技術大學的管理學博士學位，並擁有工商管理碩士（MBA）和計算機應用碩士（MCA）學位。他已通過管理學的UGC-NET考試。夏爾瑪博士擁有多年企業和學術經驗，並在多個知名期刊上發表了多篇研究論文，還與知名出版社合作出版了有關雇主品牌、HR 4.0、創業和企業綠色創新的書籍。他的研究興趣包括雇主品牌、創業、數據分析、工業4.0和商業創新。
吉塔·拉納是印度德拉敦斯瓦米·拉瑪喜馬拉雅大學管理學院的副教授。她擁有印度理工學院（IIT，魯爾基）的管理學博士學位，並在印度管理學院羅塔克（IIMR）完成了HR分析的認證課程。拉納博士擁有超過20年的教學和研究經驗，並在多個知名期刊上發表了超過65篇論文。她著有一本名為《管理者的輔導技巧》（Counselling Skills for Managers）的書籍。她的研究興趣包括數據分析、工業4.0、知識管理、管理效能、雇主品牌和創新。
