Mobility as a Service (Maas) and Travel Behaviour: Integrating Human Factors, Transport Planning and Engineering
暫譯: Mobility as a Service（MaaS）與旅行行為：整合人因、運輸規劃與工程
Preston, John, Ouelhadj, Djamila
- 出版商: CRC
- 出版日期: 2026-11-02
- 售價: $8,860
- 貴賓價: 9.5 折 $8,417
- 語言: 英文
- 頁數: 420
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032948949
- ISBN-13: 9781032948942
海外代購書籍(需單獨結帳)
商品描述
Mobility as a Service (MaaS) has the potential to transform the way we approach transportation. By offering an integrated platform for planning, booking, navigating, and paying for journeys, MaaS promotes sustainable transport options such as public transit, cycling, and walking, reducing reliance on private vehicles. This book explores the transformative potential of MaaS for urban mobility, emphasizing the importance of placing human needs and experiences at the forefront of system design.
The book provides a comprehensive exploration of how human factors techniques can enhance the design and implementation of MaaS systems, while integrating traditional transportation planning and engineering methods. It applies the double diamond design process across four key stages--Discover, Define, Develop, and Deliver--to approach MaaS as a socio-technical system. Additionally, the book offers a global review of MaaS governance and regulation, featuring the Solent Breeze app as a case study to showcase successful strategies and lessons learned. Readers will gain insights into creating effective and accessible transportation networks that place users at the heart of the design process.
Mobility as a Service (MaaS) and Travel Behaviour: Integrating Human Factors, Transport Planning and Engineering is an essential resource for academics and researchers in human factors, transportation planning, urban development, and policymaking who seek to understand the complexities of MaaS implementation.
商品描述(中文翻譯)
Mobility as a Service（MaaS，移動即服務）有潛力徹底改變我們看待交通運輸的方式。MaaS 透過提供整合式平台，讓使用者能夠規劃、預訂、導航及支付旅程費用，推廣大眾運輸、騎自行車與步行等永續交通選項，降低對私人車輛的依賴。本書探討 MaaS 對都市交通的變革潛力，並強調在系統設計中，應將人們的需求與使用體驗置於核心位置。
本書全面探討如何運用人因技術（human factors techniques）來強化 MaaS 系統的設計與實作，同時整合傳統的交通規劃與工程方法。書中將雙鑽石設計流程（double diamond design process）應用於四個關鍵階段——探索（Discover）、定義（Define）、發展（Develop）與交付（Deliver）——以社會技術系統（socio-technical system）的觀點處理 MaaS。此外，本書也提供 MaaS 治理與法規的全球性回顧，並以 Solent Breeze app 作為案例研究，展示成功的策略與從實務中汲取的經驗教訓。讀者將深入了解如何打造有效且易於使用的交通網絡，並將使用者置於設計流程的核心。
《Mobility as a Service（MaaS）and Travel Behaviour: Integrating Human Factors, Transport Planning and Engineering》是人因工程、交通規劃、都市發展及政策制定領域的學術與研究人員不可或缺的資源，適合希望了解 MaaS 實施複雜性的人士閱讀。
作者簡介
John Preston is a Professor in the Transportation Group at the University of Southampton, UK. He served as Head of Group from 2008-2011 and 2015-2020, and as Head of Academic Unit from 2011-2014. He is the Principal Investigator at Southampton for Theme 1 (Personal Mobility) of the Solent Future Transport Zone project (2020-2025). With over 400 publications spanning articles, book chapters, conference papers, and working papers, he has also successfully supervised approximately 40 doctoral students.
Djamila Ouelhadj is a Professor of Operational Research in the School of Computing, Mathematics, and Physics at the University of Portsmouth, UK. She chairs the Logistics, Operational and Analytics Research Group and directs the Intelligent Transport Research Cluster. She is the Principal Investigator at the University of Portsmouth for Theme 1 (Personal Mobility) and Theme 2 (Sustainable Urban Logistics) of the Solent Future Transport Zone Project (2020-2026). With 35 years of research experience in transport, operational research, computational intelligence, and analytics, she has authored over 300 publications in distinguished international journals, book chapters and refereed conference proceedings, and has successfully supervised around 30 PhD students.
作者簡介(中文翻譯)
John Preston 是英國 Southampton 大學運輸研究組（Transportation Group）的教授。他於 2008–2011 年及 2015–2020 年擔任研究組主管，並於 2011–2014 年擔任學術單位主管。他是 Solent Future Transport Zone project（2020–2025）主題一「個人移動」（Personal Mobility）在 Southampton 大學的首席研究員（Principal Investigator）。他已發表超過 400 篇著作，涵蓋期刊論文、書籍章節、會議論文及工作論文，並成功指導約 40 名博士生。
Djamila Ouelhadj 是英國 Portsmouth 大學計算、數學與物理學院（School of Computing, Mathematics, and Physics）的作業研究（Operational Research）教授。她主持物流、作業與分析研究組（Logistics, Operational and Analytics Research Group），並領導智慧運輸研究群（Intelligent Transport Research Cluster）。她是 Solent Future Transport Zone Project（2020–2026）主題一「個人移動」（Personal Mobility）及主題二「永續都市物流」（Sustainable Urban Logistics）在 Portsmouth 大學的首席研究員（Principal Investigator）。她在運輸、作業研究、計算智慧與分析領域擁有 35 年研究經驗，已在知名國際期刊、書籍章節及經同儕審查的會議論文集中發表超過 300 篇著作，並成功指導約 30 名 PhD 學生。
