An Introduction to Virtual and Augmented Reality: Designing Impactful Experiences
暫譯: 虛擬與擴增實境入門：設計具影響力的體驗
Gillies, Marco, Pan, Sylvia Xueni
商品描述
This book is an introduction to Virtual Reality (VR) and Augmented Reality (AR), equipping learners with a deep understanding of these media and enabling them to create impactful experiences applicable to a wide range of industries.
VR's immersive environments and AR's seamless blending of virtual and real elements create effects that no other medium can replicate. This book introduces readers to the hardware and software that power these technologies, explaining them in clear and accessible terms. It then examines the psychological experiences they create, such as the sensations of "presence" and "embodiment" in virtual worlds; explores how real and virtual elements combine in AR and mixed reality; and investigates social VR experiences involving interactions with both real and virtual agents. It concludes by examining how AI and connected virtual social spaces can integrate with VR and AR to shape the next generation of technology platforms.
Supported by a wealth of case studies of VR/AR applications and interviews with VR/AR experts, this book serves as a core textbook for students of Virtual Reality and Augmented Reality courses in creative and technical fields.
商品描述(中文翻譯)
這本書是虛擬實境（Virtual Reality, VR）和擴增實境（Augmented Reality, AR）的入門書籍，幫助學習者深入了解這些媒介，並使他們能夠創造出適用於各行各業的影響力體驗。
VR 的沉浸式環境和 AR 的虛擬與現實元素的無縫融合，創造出其他媒介無法複製的效果。本書向讀者介紹驅動這些技術的硬體和軟體，並以清晰易懂的術語進行解釋。接著，本書探討它們所創造的心理體驗，例如在虛擬世界中的「存在感」和「具身感」；探索 AR 和混合實境中現實與虛擬元素的結合；並調查涉及與現實和虛擬代理互動的社交 VR 體驗。最後，本書探討人工智慧（AI）和連接的虛擬社交空間如何與 VR 和 AR 整合，以塑造下一代技術平台。
本書以豐富的 VR/AR 應用案例研究和與 VR/AR 專家的訪談為支持，作為創意和技術領域虛擬實境和擴增實境課程的核心教材。
作者簡介
Marco Gillies is Professor of Computing, Goldsmiths, University of London, UK.
Sylvia Xueni Pan is Professor of Virtual Reality, Goldsmiths, University of London, UK.
作者簡介(中文翻譯)
馬可·吉利斯是英國倫敦大學金史密斯學院的計算機教授。
徐雪妮是英國倫敦大學金史密斯學院的虛擬實境教授。
