Privacy in the Age of Social Media: Beyond the Like
暫譯: 社群媒體時代的隱私：超越按讚，由ai擔任翻譯，請注意這句話。
Arunmozhi, Manimuthu, Wise, Luan
- 出版商: Routledge
- 出版日期: 2026-10-12
- 售價: $7,630
- 貴賓價: 9.5 折 $7,248
- 語言: 英文
- 頁數: 202
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1041102828
- ISBN-13: 9781041102823
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相關分類:
資訊安全、行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.
This book dives into the heart of social media's greatest paradox: the pursuit of connection versus the protection of personal privacy. It reveals how everyday online interactions drive engagement, targeted advertising, and predictive analytics; build detailed user profiles; shape the content we encounter; and influence how platforms operate.
This book explores ethical considerations, regulations, and practical strategies for protecting personal and organizational data, while identifying emerging trends in social norms and technology that may shape the future of privacy and social media. Through case studies, expert insights, real-world examples, and accessible explanations, readers are equipped to understand the hidden mechanics of social media, engage online with awareness, and safeguard their digital footprint. The authors also illustrate how the simple "Like" button transformed the digital landscape--what began as a quick tap of approval has become one of the most powerful tools in the online ecosystem.
This compelling book is essential reading for marketers, business professionals, and those working in the fields of social media, cybersecurity, and data privacy, as well as organizations seeking to understand how platforms operate behind the scenes. It will also be of interest to students and researchers in the fields of social media, marketing, cyberpsychology, data privacy, digital media, and business management.
商品描述(中文翻譯)
《社群媒體時代的隱私：超越「讚」》探討社群媒體背後鮮為人知的運作機制，以及我們的線上行為如何被追蹤、分析與變現，並以易於理解的方式概述社群媒體互動與個人資料隱私之間的關係。
本書深入探討社群媒體最核心的矛盾：追求連結與保護個人隱私之間的拉鋸。書中揭示日常的線上互動如何推動互動參與、精準廣告與預測分析；如何建立詳細的使用者檔案；如何形塑我們接觸到的內容；以及如何影響平台的運作方式。
本書探討道德考量、法規，以及保護個人與組織資料的實務策略，同時辨識社會規範與科技領域的新興趨勢，這些趨勢可能形塑隱私與社群媒體的未來。透過案例研究、專家見解、真實世界的範例與易於理解的說明，讀者將能了解社群媒體背後隱藏的運作機制，以更具意識的方式參與線上活動，並保護自己的數位足跡。作者也說明了簡單的「讚」按鈕如何改變數位環境——起初只是快速表達認同的一次點擊，如今已成為線上生態系統中最強大的工具之一。
這本引人入勝的著作是行銷人員、商業專業人士，以及社群媒體、網路安全與資料隱私領域從業者不可或缺的讀物；對於希望了解平台幕後運作方式的組織而言，本書同樣十分重要。此外，社群媒體、行銷、網路心理學、資料隱私、數位媒體與企業管理等領域的學生和研究人員，也會對本書感興趣。
作者簡介
Dr Manimuthu Arunmozhi is a cybersecurity academic and technology entrepreneur. He is Assistant Professor at Aston Business School, Aston University (UK), where he teaches cybersecurity management and business analytics. A patent holder and finalist for the 2025 Innovation Award (Young Innovator category), he is also the Founder and CEO of Q Safe, focusing on Quantum Security, digital trust, privacy, and responsible technology adoption.
Luan Wise is a seasoned marketing professional with agency, client side, and consultancy experience. She is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by Portfolio at the University of Lancashire (UK). She delivers training and offers insights on the latest industry developments to organizations and at events worldwide.
作者簡介(中文翻譯)
Dr Manimuthu Arunmozhi 是一位資安學術研究者與科技企業家。他目前擔任 Aston University（英國）Aston Business School 的助理教授，教授資安管理與商業分析。他擁有專利，並入圍 2025 Innovation Award（Young Innovator 類別）決選；此外，他也是 Q Safe 的創辦人兼執行長，專注於量子安全、數位信任、隱私，以及負責任的科技採用。
Luan Wise 是一位資深行銷專業人士，具備代理商、企業端與顧問業的工作經驗。她是特許行銷人員，也是 Chartered Institute of Marketing（FCIM）的會士，目前正在 University of Lancashire（英國）攻讀以作品集為基礎的 PhD。她為全球各地的組織與活動提供培訓，並分享對最新產業發展的見解。
