UX for Business: How to Design Valuable Digital Companies

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.

You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.

With this book, you'll learn:

• How to design the right things by understanding value, diagnostics, and probability
• How to conduct UX research and analysis without the luxury of time or money
• The most important aspects of common digital business models
• Methods for getting things done under less-than-ideal circumstances
• How to avoid common pitfalls caused by inexperience

許多UX設計師會驚訝地發現，這份工作的大部分並不是關於繪製圖像，而是關於知道該繪製什麼以及如何說服人們去建造它。無論你是一個獨立的設計團隊從頭開始製作產品，還是一個管理多個產品和策略的高層產品領導者，《UX for Business》都是你缺少的實戰業務設計指南。這本書不僅會教你如何以專業的方式思考設計，還會發現設計如何推動整個公司的發展。作者Joel Marsh幫助你了解利益相關者、商業模式、設計有價值解決方案的過程、可能破壞產品的危險選擇，以及如何獲得你的工作應得的關注。你還將探索設計常見類型的數字產品和服務的原則，從作品集網站到社交網絡再到生態系統。這本書將教你：如何通過了解價值、診斷和概率來設計正確的事物；如何在沒有充裕時間或金錢的情況下進行UX研究和分析；常見數字商業模式的最重要方面；在不理想情況下完成任務的方法；如何避免因經驗不足而造成的常見問題。