X: The Experience When Business Meets Design (Hardcover)

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: * How our own experience gets in the way of designing for people not like us * Why empathy and new perspective unlock creativity and innovation * The importance of User Experience (UX) in real life and in executive thinking * The humanity of Human-Centered Design in all you do * The art of Hollywood storytelling from marketing to product design to packaging * Apple s holistic approach to experience architecture * The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

歡迎來到一個全新的商業時代，在這個時代中，你的品牌是由那些體驗它的人所定義的。你知道你的顧客今天如何體驗你的品牌嗎？你知道他們真正的感受嗎？你知道當你不在場時他們在說什麼嗎？在一個始終連接到資訊和彼此的世界中，顧客體驗就是你的品牌。而如果沒有明確的體驗，品牌就會成為人們感受和分享的受害者。

在他的新書《X: The Experience When Business Meets Design》中，暢銷作家布萊恩·索利斯分享了為什麼優秀的產品已經不再足以贏得顧客，以及為什麼創意營銷和令人愉悅的客戶服務也不足以取得成功。在《X》中，他分享了為什麼商業的未來是體驗的，以及如何創造和培養有意義的體驗。

這不是一本普通的商業書籍。這本書的概念在數位與類比世界中重新想像，旨在成為一種相關且引人入勝的體驗。它的美學旨在喚起情感，同時提供新的觀點和見解，幫助你贏得顧客的心靈。而這本書的設計，以及填充其中的內容，都是根據其中分享的原則完成的。

布萊恩分享的不僅僅是體驗的重要性。你將學習如何以有趣的方式在每個真實時刻設計一個期望的、有意義且統一的體驗，包括：

- 我們自己的經驗如何妨礙為不同於我們的人設計
- 為什麼同理心和新的觀點能夠激發創造力和創新
- 在現實生活和高層思維中的使用者體驗（UX）的重要性
- 人本設計在你所做的一切中的人性
- 從營銷到產品設計到包裝的好萊塢故事講述藝術
- 蘋果公司對於體驗架構的整體方法
- 不同旅程和體驗映射方法的價值

商業的未來在於體驗架構，而你就是建築師。商業，遇見設計。X