Data Curious: Applying Agile Analytics for Better Business Decisions
暫譯: 數據好奇心:應用敏捷分析提升商業決策
Allchin, Carl, Nooravi, Sarah
- 出版商: O'Reilly
- 出版日期: 2023-08-22
- 定價: $1,640
- 售價: 9.0 折 $1,476
- 語言: 英文
- 頁數: 154
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1098143833
- ISBN-13: 9781098143831
-
相關分類:
行銷/網路行銷 Marketing
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商品描述
Data has been a missing part of most academic curriculums for a long time, and we're all being affected. During challenging times, creating a data-informed culture can help you pivot quickly or prevent expensive missteps. Developing a data curious organization will take advantage of the burgeoning data resources available as a result of increasing digitalization.
With this book, author Carl Allchin shows today's business professionals how to become data empowered. These tech-savvy business professionals will learn data literacy fundamentals--from understanding the possibilities to asking the right questions. You'll discover how to make the right technology choices and avoid pitfalls that could put your career and company at risk.
- Discover what an agile, empowered, data-driven organization should look like
- Examine how to use data in new ways to help your business come to life
- Learn key terms and concepts around data management and analytics
- Understand the differences between spreadsheet analysis and a data analytics pipeline
- Get advice for working with data scientists and explore ways to mitigate the IT department's concerns
商品描述(中文翻譯)
資料在大多數學術課程中長期以來一直是缺失的一部分,而我們都受到影響。在挑戰性的時期,建立以數據為基礎的文化可以幫助您迅速轉變或防止昂貴的失誤。發展一個對數據充滿好奇的組織將能夠利用隨著數位化增加而湧現的數據資源。
在這本書中,作者 Carl Allchin 向當今的商業專業人士展示如何成為數據賦能者。這些精通技術的商業專業人士將學習數據素養的基本概念——從理解可能性到提出正確的問題。您將發現如何做出正確的技術選擇,並避免可能危及您職業生涯和公司的陷阱。
- 發現一個敏捷、賦能、以數據驅動的組織應該是什麼樣子
- 檢視如何以新的方式使用數據來幫助您的業務蓬勃發展
- 學習有關數據管理和分析的關鍵術語和概念
- 理解電子表格分析與數據分析管道之間的差異
- 獲得與數據科學家合作的建議,並探索減輕 IT 部門擔憂的方法