The Big Picture: How to Use Data Visualization to Make Better Decisions--Faster

Not a data expert? Here's an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you'll encounter.

You're a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk--let alone make critical business decisions based on the information they're designed to convey?

In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox--and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.

不是資料專家？這是一本引人入勝且有趣的指南，教你如何解讀和從任何圖表、圖形或其他資料視覺化中獲得洞察力。

你是一位商業專業人士，而不是資料科學家。你如何理解那些出現在你桌上的資料視覺化，更不用說基於這些資訊做出關鍵的商業決策了？

在《大局觀》這本書中，頂尖的資料視覺化顧問Steve Wexler提供了開發圖形素養所需的工具，讓你能夠理解充斥在你郵箱中的資料視覺化，並將這些資料應用起來。這本書充滿了使用Excel、Tableau、Power BI和Qlik等工具創建的最佳四色範例，讓你能夠快速而準確地從資料視覺化中提取最重要的資訊，並根據關鍵洞察力行動，解決問題，並在每一次為你的組織做出正確的決策。

Steve Wexler is the founder of Data Revelations, a data visualization consultancy. His clients include Johnson & Johnson, Comcast, The Economist, Stanford University, ExxonMobil, Axios, FreddieMac, Ohio State University, Gallup, McKinsey & Company, Warner Media, ADP, NextEra Energy, and dozens more. He served as Director of Research for The Institute for Corporate Productivity and The eLearning Guild, and he was founder and CEO of WexTech Systems, creators of Doc-To-Help and AnswerWorks. Wexler has taught thousands of business professionals and is known for conducting his workshops with clarity, patience, and humor.

Steve Wexler 是 Data Revelations 的創辦人，一家數據可視化顧問公司。他的客戶包括強生公司、康卡斯特公司、《經濟學人》雜誌、斯坦福大學、埃克森美孚公司、Axios、房屋貸款公司、俄亥俄州立大學、Gallup、麥肯錫公司、華納媒體、ADP、NextEra Energy 等等。他曾擔任企業生產力研究所和電子學習協會的研究主任，並且是 WexTech Systems 的創始人和首席執行官，該公司開發了 Doc-To-Help 和 AnswerWorks。Wexler 已經教授了成千上萬名商業專業人士，以其清晰、耐心和幽默的方式而聞名。