Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
暫譯: UX 策略寫作：用每一個字驅動參與、轉換與留存
Podmajersky, Torrey
相關主題
商品描述
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.
- Understand the integration of UX content with the software development lifecycle
- Learn content-first design to anchor UX text in meaningful dialogue
- Apply UX text patterns effectively across varied brand voices
- Enhance product usability and conversion with strategic UI text applications
- Clearly articulate the business value of dedicated UX content efforts
商品描述(中文翻譯)
當您依賴用戶執行特定操作——例如購買票券、玩遊戲或搭乘公共交通——適當的用詞是最有效的。但您該如何選擇正確的詞彙？又該如何知道它們是否有效？在這本實用的書中，您將學會如何為用戶體驗（UX）進行策略性寫作，使用工具來建立用戶介面（UI）文本和UX聲音策略的基礎要素。
這本由Torrey Podmajersky撰寫的第二版是一本必備資源，經過全面更新，以納入最新的協作工具和AI生成UX內容的考量。它反映了內容設計領域的重大進展，更新了每一章，包含最新的UX方法和風格。
- 理解UX內容與軟體開發生命週期的整合
- 學習內容優先設計，將UX文本根植於有意義的對話中
- 在不同品牌聲音中有效應用UX文本模式
- 通過策略性UI文本應用提升產品可用性和轉換率
- 清晰表達專注於UX內容努力的商業價值
