商品描述
A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.
商品描述(中文翻譯)
存在大量關於公眾意見理論的文獻 - 如何衡量、分析、預測和影響它；然而，對於解讀公眾意見的最佳實踐並沒有綜合性的結合：現有的知識是零散的並分散在許多學科中。《民意調查、民意調查員和公眾意見》提供了一種系統性的分析方法，用於理解、預測和參與公眾意見。它通過民意調查員的視角講述故事，並提供了一個分析的路線圖，用於概念和實踐上的公眾意見研究。本書提供了理論和概念基礎，並揭示了流行的迷思，深入探討了民意調查的科學，提供了分析人員可以用來評估民意調查質量的工具。它還介紹了可以用於預測選舉和其他社會政治結果的方法，同時理解信息傳達、參與和引導公眾意見的細微差別。
