Beyond the Pale: The Story of Sierra Nevada Brewing Co.
暫譯: 超越邊界：塞拉奈瓦釀酒公司的故事
Grossman, Ken
- 出版商: Wiley
- 出版日期: 2013-08-26
- 售價: $1,070
- 貴賓價: 9.5 折 $1,017
- 語言: 英文
- 頁數: 256
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1118007360
- ISBN-13: 9781118007365
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相關主題
商品描述
Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."
- Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product
- Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
- Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California
Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.
商品描述(中文翻譯)
來自Sierra Nevada Brewing Co.創辦人的堅持與釀酒的個人故事
Beyond the Pale 記錄了Ken Grossman從業餘釀酒師到Sierra Nevada Brewing Co.擁有者的旅程，這是美國最成功的精釀啤酒廠之一。從年輕時的冒險到開創精釀啤酒的先驅，Ken Grossman分享了建立一家每年生產超過800,000桶啤酒的釀酒廠的艱辛與挑戰，同時堅持使用最優質的原料。自1980年Grossman創立Sierra Nevada以來，這是美國日益增長的啤酒革命的一部分，評論家們稱讚他的啤酒是「世界上釀造的最佳啤酒之一」。
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Beyond the Pale 描述了Grossman獨特的釀造和分銷美國最受喜愛的啤酒品牌之一的方法，並專注於人、地球和產品 - 探索了「Sierra Nevada方式」，這是創辦人Ken Grossman所體現的，包括對可持續性、不墨守成規、追隨熱情以及以正確的方式做事的重視
- 詳細介紹了Grossman的起步，自己釀造五加侖的啤酒，成為熟練的家庭釀酒師，並在加州Chico建立了一家小型釀酒廠
Beyond the Pale 展示了如何通過努力工作、奉獻和專注，實現追隨夢想的成功。
作者簡介
KEN GROSSMAN is the founder of Sierra Nevada Brewing Co., established in 1980. Ken's passion for good beer began when a friend showed him the basics of homebrewing. He began brewing five-gallon batches of beer on his own and soon became a proficient homebrewer. In 1976, Ken opened his own store, The Home Brew Shop, and, soon after, began building a small brewery in the town of Chico, California. His goal: to brew exceptional ales and lagers. An avid backpacker, Ken named the new company for his favorite hiking grounds--the Sierra Nevada Mountains. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada Brewing Co. is considered one of the premier craft breweries in the United States.
作者簡介(中文翻譯)
肯·格羅斯曼是西耶拉奈瓦釀酒公司（Sierra Nevada Brewing Co.）的創始人，該公司成立於1980年。肯對優質啤酒的熱情始於一位朋友向他展示自釀啤酒的基本知識。他開始自己釀造五加侖的啤酒，並很快成為一名熟練的自釀啤酒師。1976年，肯開設了自己的商店——自釀啤酒商店（The Home Brew Shop），不久之後，他在加州奇科市（Chico）開始建造一座小型釀酒廠。他的目標是釀造出卓越的艾爾（ales）和拉格（lagers）。作為一名熱愛背包旅行的人，肯以他最喜愛的健行地點——西耶拉奈瓦山脈（Sierra Nevada Mountains）為新公司的命名。最終，在1980年11月15日，西耶拉奈瓦釀酒公司釀造了第一批將很快成為美國精釀啤酒的地標——西耶拉奈瓦淡色艾爾（Sierra Nevada Pale Ale）。如今，西耶拉奈瓦釀酒公司被認為是美國最頂尖的精釀啤酒廠之一。