The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Hardcover)

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

• Describes a methodology for generating leads using social media
• Details how to create content offers that increase conversion rates and drive leads from social media
• Offers practical advice for incorporating mobile strategies into the marketing mix
• Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

進階您的B2B行銷計劃，採用經過驗證的社交媒體策略

學習如何將社交媒體應用於B2B公司，以推動潛在客戶和收入增長。在許多公司中，B2B行銷人員被低估且未受到足夠的重視。社交媒體和線上行銷提供了豐富數據和降低行銷成本的絕佳組合，有助於將行銷人員轉變為超級巨星。《B2B社交媒體書》為B2B行銷人員提供了可行的建議，教導如何運用部落格、LinkedIn、Twitter、Facebook等社交媒體平台，並結合關鍵的戰略要素，作為有效B2B社交媒體策略的基礎。

這本書是B2B行銷人員尋求掌握社交媒體並提升職業生涯的不二參考。

- 描述了使用社交媒體生成潛在客戶的方法論
- 詳細介紹如何創建能提高轉換率並從社交媒體獲得潛在客戶的內容提供
- 提供了將移動策略納入行銷組合的實用建議
- 提供了評估B2B社交媒體策略投資回報的逐步過程

《B2B社交媒體書》將幫助讀者建立強大的社交媒體行銷策略，以產生更多潛在客戶，成為公司領導者眼中的行銷巨星，並最重要的是，為業務增長做出貢獻。