Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Hardcover)

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

• Create a blueprint for integrated search, social media and content marketing strategy
• Determine which creative tactics will provide the best results for your company
• Implement search and social optimization holistically in the organization
• Measure the business value of optimized and socialized content marketing
• Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

以「優化和社交化」的內容行銷策略吸引、參與和啟發您的客戶

「優化」旨在為讀者提供一種實用方法，將搜索引擎優化和社交媒體優化與內容行銷相結合，以提高相關性、可見性和客戶參與度。無論公司大小，都將從本書中的實用計劃和創意內容行銷策略中受益，這些策略已被證明能夠提高營銷、公共關係和客戶服務的在線表現。學習將關鍵的內容優化和社交媒體參與原則納入其中，從而提高在線獲取和參與相關客戶的能力。

「優化」提供了來自李·奧登（Lee Odden）的見解，他是內容和在線營銷方面的領先權威之一。本書解釋了如何：

- 建立一個整合搜索引擎、社交媒體和內容行銷策略的藍圖
- 確定哪些創意策略對貴公司效果最佳
- 在組織中全面實施搜索引擎和社交媒體優化
- 測量優化和社交化內容行銷的商業價值
- 制定指南、流程和培訓，以擴大在線營銷的成功

「優化」提供了一種經過測試的以客戶為中心和適應性的在線營銷策略，融合了內容、社交媒體營銷和搜索引擎優化策略的最佳方法。