The Reluctant Entrepreneur
暫譯: 不情願的創業者
Masterson, Michael
- 出版商: Wiley
- 出版日期: 2012-06-26
- 售價: $1,010
- 貴賓價: 9.5 折 $960
- 語言: 英文
- 頁數: 192
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1118178440
- ISBN-13: 9781118178447
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相關主題
商品描述
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.
Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.
- Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
- Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
- Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately
Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.
商品描述(中文翻譯)
以最小的個人財務風險啟動和成長小型企業的智慧策略
這本由近年來最成功的商業創造者之一所撰寫的綜合指南，不情願的企業家：將夢想轉化為利潤，針對許多人對創業的恐懼和誤解，指導潛在的企業主在制定商業計劃之前需要做出的必要決策。
本書基於作者邁克爾·馬斯特森（Michael Masterson）自身成功的實踐，提供穩固可靠的策略，並揭穿一些企業家對其業務的常見錯誤觀念，是任何希望避免威脅新創公司的陷阱的人的重要資源。
- 充滿了從一位已經啟動並出售數十家企業的企業家那裡獲得的見解，以生動且對話式的風格呈現
- 每年約有600,000家新企業成立，隨著經濟不確定性增加，越來越多的人希望尋找與其朝九晚五工作分開的收入來源
- 提供了高度適用的建議，讓新手和專業企業家可以立即開始使用
對於小型企業主以及首次和已建立的企業家來說，不情願的企業家 是一本必讀的書籍，提供了啟動和成長小型企業的智慧策略，使得創立自己的公司變得輕而易舉。
作者簡介
MICHAEL MASTERSON is not your typical businessman. An ex-Peace Corps volunteer, he never took a class in business, doesn't read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them New York Times and Wall Street Journal bestsellers, Masterson consults for private clients and writes the Palm Beach Letter, a newsletter for individual investors.
作者簡介(中文翻譯)
邁克爾·馬斯特森並不是典型的商人。他曾是和平隊的志工，從未上過商業課程，不閱讀商業新聞，並且討厭談論商業。他把空閒時間用來寫詩、收藏美術品和練習巴西柔術。他的鄰居稱他為波希米亞人。但他也是一位企業家。他在十一歲時創立了第一家公司，從那時起的四十五年間，他創辦或共同創辦了數十家成功的企業。馬斯特森是多本商業書籍的作者，其中幾本是《紐約時報》和《華爾街日報》的暢銷書，他為私人客戶提供諮詢，並撰寫《棕櫚灘信》，這是一份針對個人投資者的通訊。
