The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4/e (Paperback)

David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4/e (Paperback)
  • 出版商: Wiley
  • 出版日期: 2013-07-01
  • 定價: $750
  • 售價: 2.7 折 $199
  • 語言: 英文
  • 頁數: 464
  • 裝訂: Paperback
  • ISBN: 1118488768
  • ISBN-13: 9781118488768
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=1)

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商品描述

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

商品描述(中文翻譯)

《The New Rules of Marketing & PR, 4th Edition》是一本引領未來行銷的先驅指南，是一本國際暢銷書，已在25個以上的語言中售出超過30萬本。本書提供了一個逐步行動計劃，以利用現代行銷和公關的力量直接與買家溝通，提高能見度並增加銷售額。它展示了大型和小型企業、非營利組織和其他組織如何利用基於網絡的內容以極低成本將正確的信息傳達給正確的人，而不需要大型預算的宣傳活動。

本書包含了大量引人入勝的案例研究和實際成功的內容行銷和入站行銷的實例，是一本實用指南，教你如何在買家渴望聽到你的時候與他們接觸。

本書包括更新的信息、例子和案例研究，以及對新興工具（如信息圖表、使用Pinterest和Instagram進行照片分享）和社交媒體（如YouTube、Twitter、Facebook和LinkedIn）的擴展信息的探討。

大衛·米爾曼·斯科特（David Meerman Scott）是一位行銷策略師，是八本書的暢銷作者，其中包括三本國際暢銷書，他也是新興公司（包括HubSpot）的顧問，以及有關行銷、領導力和社交媒體的專業演講者。在創業之前，他曾擔任兩家美國上市公司的行銷副總裁，並擔任當時全球最大的信息公司之一Knight-Ridder的亞洲行銷總監。

《The New Rules of Marketing & PR》是企業家、企業主、非營利組織經理以及從事行銷或公關部門工作的人士建立行銷和公關策略以發展任何業務的單一資源。

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