Social CRM For Dummies (Paperback)

Kyle Lacy, Stephanie Diamond, Jon Ferrara

  • 出版商: Hungry Minds
  • 出版日期: 2013-01-04
  • 定價: $875
  • 售價: 2.3$199
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 1118242491
  • ISBN-13: 9781118242490
  • 立即出貨 (庫存 < 3)



Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.

  • Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain
  • Explains how to integrate social media into your CRM mix
  • Shows how to use data and information gathered through social sites
  • Helps you develop social KPIs and create content that gets results from your online community

Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.


社交客戶關係管理(Social CRM)是一種不斷演進的工具,幫助您與客戶互動並建立更深層次的關係。這本實用指南教您如何充分利用它,不論您的業務是小店還是大公司。以友善且易於理解的風格,它解釋了您如何創建新的行銷溝通方式,並開發出能從您的線上社群中產生成果的智慧、實用內容。您將學習如何使用數據來推動成果,為不同業務單位建立社交關鍵績效指標,以及更多內容。

  • 現今的消費者使用科技來選擇與公司建立關係;本書教導企業主如何使用社交客戶關係管理來建立客戶希望維持的關係

  • 解釋如何將社交媒體整合到您的客戶關係管理中

  • 展示如何使用透過社交網站收集的數據和資訊

  • 幫助您制定社交關鍵績效指標並創建能從您的線上社群中獲得成果的內容