Engagement Marketing
暫譯: 互動行銷
Goodman, Gail F.
- 出版商: Wiley
- 出版日期: 2012-05-01
- 售價: $1,010
- 貴賓價: 9.5 折 $960
- 語言: 英文
- 頁數: 224
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1118101022
- ISBN-13: 9781118101025
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.
You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.
- Learn how to create customer experiences that increase positive customer reviews and endorsements
- Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business
- Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business
- Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses
Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
商品描述(中文翻譯)
透過「互動行銷」成長小型企業的終極指南
作為小型企業的擁有者，您一直依賴口碑推薦來推動業務成長。多虧了社交媒體及其靈活的夥伴行動科技，現在比以往任何時候都更容易將客戶轉變為熱情的粉絲，讓他們在各種線上平台上宣傳您的業務。這就是互動行銷的核心所在。本書專為任何擁有或管理小型企業或非營利組織的人士而寫，內容充滿了基於作者十多年來與數千家小型企業合作經驗的實用建議。
您將學會如何吸引新客戶，以及如何利用現有客戶和社交網絡來增加重複銷售。
- 學習如何創造客戶體驗，以增加正面的客戶評價和推薦
- 獲得實用建議，了解如何吸引人們加入您的社交網絡，並運行互動活動以提高業務的能見度和推薦
- 了解為什麼互動如此重要，以及如何利用它將您社交網絡中的熱情粉絲轉變為明天的新業務
- 作者Gail Goodman是Constant Contact的首席執行官，這是美國領先的小型企業電子郵件和社交媒體行銷公司
互動行銷將幫助您為公司建立更大的知名度，擴展您的網絡，並實現您的目標。
作者簡介
About Gail F. Goodman
Gail is the CEO of Constant Contact, a leading provider of e-mail marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations. A small business expert and visionary, Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Through her work, she has learned a variety of lessons on how small businesses succeed in reaching and keeping customers--all of which she brings to bear in Engagement Marketing. In 2011, Gail was named one of Boston's top 30 innovators by The Boston Globe. She is a member of the Board of Trustees of the Massachusetts Technology Leadership Council, a member of the Board of Directors of SCORE, and Chairman of the Board at Constant Contact.
作者簡介(中文翻譯)
關於 Gail F. Goodman
Gail 是 Constant Contact 的執行長，該公司是超過五十萬個小型組織的領先電子郵件行銷、社交媒體行銷、活動行銷、本地優惠和線上調查工具的提供者。作為小型企業專家和願景家，Gail 徹底改變了小型企業和組織有效且經濟地與客戶、客戶和成員建立關係的方式。透過她的工作，她學到了許多關於小型企業如何成功吸引和留住客戶的經驗，這些經驗都體現在她的著作《Engagement Marketing》中。2011年，Gail 被《波士頓環球報》評選為波士頓前30名創新者之一。她是麻薩諸塞州科技領導委員會的董事會成員、SCORE 的董事會成員，以及 Constant Contact 的董事會主席。
