Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Strategies for advocacy, fundraising, and engaging the community

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

「倡議、籌款和社區參與的策略」

《Social Change Anytime Everywhere》這本書是為非營利組織的員工所撰寫，他們自己或被他人問到：「電子郵件通訊、社交媒體和行動裝置很重要，但它們如何幫助我們的非營利組織和我們所關注的議題？最重要的是，我們該如何成功整合和利用這些工具？」這本書將幫助回答這些問題，並組織成指南，引導讀者計劃和實施線上多渠道策略，以在實時中激發倡議、籌款和促進更深入的社區參與，從而實現社會變革。

它還作為一個資源，幫助非營利組織的員工和董事會快速了解不斷變化的線上環境，並確定和實施最佳的線上渠道、策略、工具和戰術，以幫助他們的組織實現使命。