Mobile Marketing: An Hour a Day (Paperback)

Rachel Pasqua, Noah Elkin

Mobile Marketing: An Hour a Day (Paperback)
  • 出版商: Sybex
  • 出版日期: 2012-12-26
  • 定價: $1,050
  • 售價: 1.9 折 $199
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 1118388445
  • ISBN-13: 9781118388440
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存 < 3)

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商品描述

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

商品描述(中文翻譯)

一本成功行動行銷策略的逐步指南

這本實用的書籍將幫助您從零開始，為品牌建立、引導潛在客戶並實現銷售目標，制定並執行行動行銷策略。作為廣受歡迎的自助式「每日一小時」系列的一部分，這本新書充滿了建議、實用技巧和逐步策略，您可以立即使用。開始利用基於位置的行銷，如Foursquare和Yelp，了解如何建立和管理行動商務，並嘗試QR碼、環境通訊（RFID和藍牙）、行動廣播等技術。

立即行動，多虧行動行銷專家Rachel Pasqua和Noah Elkin的成功理念和策略，熱愛行動設備的客戶將很快找到您。

本書將逐步指導您如何制定、實施和評估成功的行動行銷策略，將複雜的過程簡化為可行的、每天一小時的任務。涵蓋重要的行動行銷工具，如訊息傳遞、行動網站、應用程式和行動廣告，以幫助您實現目標。讓您了解如何利用Foursquare和Yelp的基於位置的行銷，使用行動商務，並利用QR碼、環境通訊（RFID和藍牙）以及行動廣播等技術。

《行動行銷：每日一小時》是行銷人員和廣告商必備的資源，希望擁有引人注目的行動行銷存在。

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