Pop-Up Business for Dummies
暫譯: 創業小白的彈出式商業指南
Thompson, Dan
- 出版商: For Dummies
- 出版日期: 2012-12-03
- 售價: $790
- 貴賓價: 9.5 折 $751
- 語言: 英文
- 頁數: 272
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1118443497
- ISBN-13: 9781118443491
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相關主題
商品描述
Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you'll find:
- Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.
- Finding the right space for you.
- Negotiating with the landlord and sorting out the legalities.
- Fixing up and fitting out your space on a budget.
- Pulling in the punters - advertising and marketing your pop-up.
- Managing a successful pop-up business day-to-day.
- Closing up shop efficiently.
- Lots of case studies, checklists, tips and hints from experienced pop-up people
商品描述(中文翻譯)
無論您是剛開始創業並想測試業務的可行性，還是已經建立的企業希望擴大影響力，快閃店都提供了一個令人興奮且靈活的機會。這是一個嘗試新商業想法、實驗新產品、地點或市場、獲得曝光並了解客戶的絕佳方式——所有這些都伴隨著有限的風險和財務支出。
在快閃商業入門中，您將找到：
- 規劃您的快閃業務——無論是商店、工作室、畫廊還是社區中心。
- 找到適合您的空間。
- 與房東談判並處理法律事宜。
- 在預算內裝修和佈置您的空間。
- 吸引顧客——廣告和行銷您的快閃店。
- 日常管理成功的快閃業務。
- 有效地結束業務。
- 來自經驗豐富的快閃業者的眾多案例研究、檢查清單、提示和建議。
作者簡介
Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.
作者簡介(中文翻譯)
丹·湯普森（Dan Thompson）是一位藝術家、作家及空置商店網絡的創辦人。作為空置商店創意使用的專家，丹開創了將商店作為社區中心的使用方式，並為《獨立報》（The Independent）和《衛報》（The Guardian）撰寫了有關城鎮中心面臨問題的文章。
