Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More (Paperback)

Lara White

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商品描述

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

  • Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
  • Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
  • Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
  • Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

商品描述(中文翻譯)

給你的攝影業務帶來專業見解,讓你脫穎而出

根據美國勞工部的統計數據,美國已經有超過15萬名專業攝影師,成千上萬的業餘攝影愛好者不斷努力著想要建立自己的地位。無論你的攝影業務是新的還是歷史悠久的,你都面臨著大量的競爭。Lara White將她在知名攝影業務網站Photomint.com上的最佳建議整理成這本指南供你參考。她涵蓋了建立品牌、制定政策、設定價格、制定營銷計劃、建立人脈等等方面的內容。

以下是本書的一些亮點:
- 攝影是一個快速發展的行業,無論是已經建立起來的攝影師還是初入行的攝影師都面臨著激烈的競爭。
- 作者Lara White經營著一個受歡迎的網站,教授攝影師成功的業務策略;這本書整理了有價值的信息,幫助新手入門和現有業務的成長。
- 包括建立品牌、制定工作室政策、設定價格、制定營銷計劃、了解你的受眾、建立人脈和有效的社交媒體營銷等業務基礎知識。
- 提供了建立成功攝影業務的實用技巧。

《攝影業務秘訣》充滿了可以幫助你的攝影業務在當今經濟環境中取得成功並繁榮的建議。