Microdomination: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand
暫譯: 微型主宰:如何利用社交媒體和內容行銷建立圍繞個人品牌的小型商業帝國

Young, Trevor

  • 出版商: Wiley
  • 出版日期: 2013-05-13
  • 售價: $1,070
  • 貴賓價: 9.5$1,017
  • 語言: 英文
  • 頁數: 248
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1118505646
  • ISBN-13: 9781118505649
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business

If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.

In the first part of the book, Young uses real-life examples to introduce you to the businesspeople--or "micro mavens"--who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating."

  • Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise
  • Features actionable guidance on using content marketing and social media to grow your brand and business
  • Written by a leading thinker in the fields of public relations, marketing, and communications

If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.

商品描述(中文翻譯)

**如何利用你的熱情、發展你的平台,並建立一個支持你微型企業的粉絲社群**

如果你夢想創立自己的企業,但不確定該創立什麼樣的企業,microDomination 提供了解答。這本由企業家和傳播專家 Trevor Young 所著的新書,教你如何發掘自己特定的專業領域,並圍繞你所知道和熱愛的事物建立一個小型企業。無論你在什麼特定主題上擁有知識,從狗訓練到烹飪再到財務規劃,microDomination 都會告訴你如何圍繞自己建立品牌,並將該品牌和專業知識轉化為利潤,即使是在自己家中也能做到。

在書的第一部分,Young 使用真實案例介紹那些正在實現夢想並賺取收入的商業人士——或稱「微型專家」。書的第二部分揭示了你可以用來模仿他們成功的基本策略和技巧,幫助你達成「微型主導」的目標。

- 包含啟發性的案例研究和關於根據你的才能或專業知識創立微型企業的實用建議
- 提供可行的指導,教你如何利用內容行銷和社交媒體來增長你的品牌和業務
- 由公共關係、行銷和傳播領域的領先思想家撰寫

如果你被困在一份無前途的工作中,或只是夢想將你的愛好變成一門生意,microDomination 為你提供了一個經過驗證的計劃,幫助你將熱情轉化為繁榮。

作者簡介

Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by SmartCompany.com.au as one of the 25 Best Business Blogs in Australia. Visit www.trevoryoung.me or follow on Twitter @trevoryoung.

作者簡介(中文翻譯)

Trevor Young 是一位公關和社交媒體專家及主題演講者,擁有與主要藍籌品牌、初創公司和快速成長企業合作的豐富經驗。2011年,他的部落格 PR Warrior 被 SmartCompany.com.au 評選為澳洲25個最佳商業部落格之一。請造訪 www.trevoryoung.me 或在 Twitter 上關注 @trevoryoung。