The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy (Hardcover)

The inside information that marketers and social media practitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

• The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.
• Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
• Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

市場營銷人員和社交媒體從業者一直渴望獲得的內部資訊...

似乎每天都有一位自封的社交媒體「大師」出現在舞台上，他們提供賣給你他們的「百分之百有效」的解決方案。你不覺得是時候聽聽真正的專家的聲音了嗎？也就是像你這樣負責制定公司社交媒體策略的人？

基於對當今最受尊敬的品牌和公司的市場營銷、媒體和網絡專業人士進行的廣泛訪談，《社交媒體MBA實踐指南》提供了ADP、Allianz、Barclaycard、Cisco、Confused.com、Dell、Electrolux、F5、Getty Images、giffgaff、Go-Ahead Group、HCL、Hobart、Honda、以色列外交部、LivingSocial、Macmillan、Nationwide、NHL Minnesota Wild、Nokia、Play.com、PwC、Rentokil、Sony Mobile和Xerox等公司的社交媒體策略詳細案例。

本書提供：

- 最全面的一本書中可用於更成功地實施社交媒體策略的「藍圖」集合。
- 包含充滿實用建議的深入案例研究，您可以立即應用於您的公司。
- 涵蓋了所有重要的戰略性社交媒體活動，從改善與客戶的關係到增加銷售、產品測試到團隊建設。