Pivot
暫譯: 樞紐

Arteaga, Remy, Hyland, Joanne

Pivot
  • 出版商: Wiley
  • 出版日期: 2013-10-28
  • 售價: $1,440
  • 貴賓價: 9.5 折 $1,368
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1118559711
  • ISBN-13: 9781118559710

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

A proven approach to achieving entrepreneurial success in new corporate ventures and startups

Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors--and this book will show you how.

Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities.

  • Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplace
  • Captures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioning
  • The digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwide

Written with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success.

商品描述(中文翻譯)

在新企業風險和創業中實現成功的有效方法

每天，商業和企業創業者都基於假設採取行動。然而，這些假設在很大程度上是基於猜測，導致從昂貴的錯誤到企業失敗的各種問題。幸運的是，有方法可以克服這些問題，並在商業努力中脫穎而出——本書將告訴你如何做到。

引人入勝且資訊豐富的Pivot為企業家提供了在企業風險和新創業中取得成功的實用指導。基於超過十五年的學術研究和更多年的商業及企業創業經驗，本書巧妙地探討了從資源和組織不確定性到新商業機會的範圍和規模等主題。

  • 揭示如何成功構思新商業機會，根據需要進行調整以實驗這些機會，並加速進入市場
  • 捕捉快速建立業務所需的能力，通過理解並系統性地減少從市場環境和技術到人才和組織定位的各種不確定性
  • 本書的數位組件包括一種全球企業需求的世界級戰略創新方法論

本書是為當今認真對待創業的企業家而寫，Pivot將為你提供超越競爭對手並實現持續成功所需的工具。

作者簡介

Remy Arteaga has more than twenty years' experience in entrepreneurial, innovative, and strategic roles. Remy began his career with GM, where he was part of an internal consulting group, the sole mission of which was to change the way GM did business. There, he developed ideation, customer needs, and competitive analysis business methods that were deployed throughout the company. Following GM, Remy spent several years as an IT consultant before launching his first startup. Over the next 20 years, Remy started up five successful startups in varied industries, from medical devices to software. As COO and founder of Extreme Interactive Media, Inc., he built the company into the top competitor in its media space. In 2007, Remy was named CEO of DualAlign LLC, an Albany, New York-based technology startup focused on computer vision software solutions. Most recently, Remy served as the Program Director of the Entrepreneurship Center at Rensselaer Polytechnic Institute.

Joanne Hyland is President of the rInnovation Group (rInnovation) and former Vice President, New Venture Development, at Nortel Networks. As a Founding Partner in rInnovation, Joanne works with major corporations across diverse industries in the U.S., Canada, Denmark, Germany, and elsewhere to link innovation with strategy and to develop systems, leadership and culture capabilities that drive growth and corporate renewal. Joanne speaks regularly on topics related to innovation and corporate entrepreneurship and is/has been a member of the MBA and executive education faculties at Babson College, the Business Institute in Denmark, the Danish Technical University, MIT, Rensselaer Polytechnic Institute, Stanford University, and the Tata Management Training Center. At Nortel Networks, Joanne and her team founded its internal venturing program, a multimillion-dollar investment fund that resulted in twelve business startups, one of which, Bill Me Later(R), reached close to a billion-dollar exit in October 2008 when it was bought by eBay/PayPal.

作者簡介(中文翻譯)

Remy Arteaga 擁有超過二十年的創業、創新和策略角色的經驗。Remy 的職業生涯始於通用汽車 (GM)，他是內部顧問小組的一員，該小組的唯一任務是改變 GM 的商業運作方式。在那裡，他開發了創意發想、客戶需求和競爭分析的商業方法，這些方法在整個公司內部推廣。離開 GM 後，Remy 擔任了幾年的 IT 顧問，然後創立了他的第一家初創公司。在接下來的 20 年中，Remy 在不同的行業中創立了五家成功的初創公司，從醫療設備到軟體。作為 Extreme Interactive Media, Inc. 的 COO 和創始人，他將公司打造成為其媒體領域的頂尖競爭者。2007 年，Remy 被任命為 DualAlign LLC 的 CEO，該公司是一家位於紐約州奧爾巴尼的技術初創公司，專注於計算機視覺軟體解決方案。最近，Remy 擔任倫斯勒理工學院創業中心的計畫主任。

Joanne Hyland 是 rInnovation Group (rInnovation) 的總裁，並曾擔任 Nortel Networks 的新創業務發展副總裁。作為 rInnovation 的創始合夥人，Joanne 與美國、加拿大、丹麥、德國等地的主要企業合作，將創新與策略聯繫起來，並開發推動增長和企業更新的系統、領導力和文化能力。Joanne 定期就創新和企業創業相關主題發表演講，並曾是 Babson College、丹麥商業學院、丹麥技術大學、麻省理工學院、倫斯勒理工學院、史丹佛大學和塔塔管理培訓中心的 MBA 和高管教育教職員。 在 Nortel Networks，Joanne 和她的團隊創立了其內部創業計畫，這是一個數百萬美元的投資基金，導致了十二個商業初創公司的成立，其中之一 Bill Me Later(R) 在 2008 年 10 月被 eBay/PayPal 收購時達到了接近十億美元的退出價。

類似商品