Cool Infographics: Effective Communication with Data Visualization and Design (Paperback)

Randy Krum

  • 出版商: Wiley
  • 出版日期: 2013-10-28
  • 定價: $1,400
  • 售價: 6.0$840
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 1118582306
  • ISBN-13: 9781118582305
  • 相關分類: Data-visualization
  • 立即出貨

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商品描述

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

  • Explains why infographics and data visualizations work
  • Shares the tools and techniques for creating great infographics
  • Covers online infographics used for marketing, including social media and search engine optimization (SEO)
  • Shows how to market your skills with a visual, infographic resume
  • Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

商品描述(中文翻譯)

以創意視覺設計技巧使資訊更加難忘

研究顯示,視覺資訊更容易且更快被理解,並且更容易被記住。這本創新的書籍介紹了設計過程和創建能夠傳達訊息的資訊圖表的最佳軟體工具。書中還特別介紹了如何製作越來越受歡迎的資訊圖表履歷,為平面設計師、行銷人員和商業專業人士提供了關於最有效呈現資料的重要資訊。

本書內容包括:
- 解釋為什麼資訊圖表和資料視覺化有效
- 分享創建出色資訊圖表的工具和技巧
- 講解用於行銷的線上資訊圖表,包括社交媒體和搜尋引擎優化(SEO)
- 展示如何以視覺化的資訊圖表履歷來推銷自己的技能
- 探索資訊圖表在企業內部的多種應用,包括董事會會議演示、年度報告、消費者研究統計、行銷策略、商業計劃以及向客戶解釋產品和服務的視覺化說明

通過《酷炫資訊圖表》,您將學會創建資訊圖表,成功地觸及目標受眾,並以您的資料講述清晰的故事。