Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners

Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency.

With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes:

• A complete overview of big data and its notable characteristics
• Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases
• Comprehensive coverage of data mining, text analytics, and machine learning algorithms
• A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes

Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

隨著大數據分析的出現，企業可以獲得對利潤的深入洞察。大數據是一門大生意。然而，僅擁有數據和計算能力並不足以產生有意義的結果。《大數據、數據挖掘和機器學習：為商業領袖和從業人員創造價值》是一本針對科技和營銷高管的完整資源，旨在突破炒作，實現對底線產生實際效益。本書提供了對當前大數據分析狀態和高性能計算架構不斷增長的趨勢的全面概述，詳細介紹了如何利用大數據分析來促進積極變革和提高效率。

隨著數據持續指數級增長和市場競爭日益激烈，企業必須迅速適應以獲得競爭優勢。大數據分析可以成為推動業務的關鍵，但前提是參與利益相關方必須充分理解和重視底層技術和分析。本書提供了高管、經理和從業人員所需的視角，包括：

- 對大數據及其顯著特徵的全面概述
- 有關分析的高性能計算架構、大規模並行處理（MPP）和內存數據庫的詳細信息
- 對數據挖掘、文本分析和機器學習算法的全面覆蓋
- 對解釋性和預測性建模的討論，以及它們如何應用於決策過程

《大數據、數據挖掘和機器學習》為科技和營銷高管提供了一個完整的資源，這在該主題的眾多出版書籍中一直缺失。通過這本全面而不誇大的資源，掌握您組織的大數據分析，以產生實際效果。