Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency(Hardcover)

  • 出版商: Auerbach Publication
  • 出版日期: 2016-11-21
  • 售價: $4,740
  • 貴賓價: 9.5$4,503
  • 語言: 英文
  • 頁數: 260
  • 裝訂: Hardcover
  • ISBN: 1498761267
  • ISBN-13: 9781498761260
  • 海外代購書籍(需單獨結帳)

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商品描述

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

  • Ticket pricing
  • Season ticket member retention
  • Fan engagement
  • Sponsorship valuation
  • Customer relationship management
  • Digital marketing
  • Market research
  • Data visualization.

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

商品描述(中文翻譯)

發展和實施系統化的分析策略可以為體育商業行業帶來可持續的競爭優勢。本書及時且相關,提供了實用的策略來收集數據,然後將這些數據轉換為有意義的、增值的信息和可行的見解。其主要目標是幫助體育商業組織利用數據驅動的決策來從票務銷售和企業合作夥伴等領域產生最佳收入。為此,本書包含了來自奧蘭多魔術隊、坦帕灣海盜隊、杜克大學和Aspire Group等領先體育組織的深入案例研究。

體育商業分析的核心目的是將原始數據轉換為信息,使體育商業專業人士能夠做出戰略商業決策,從而改善公司的財務表現並實現可衡量和可持續的競爭優勢。讀者將了解大數據和分析在以下方面的作用:

- 票價設定
- 季票會員保留
- 球迷參與
- 贊助評估
- 客戶關係管理
- 數位行銷
- 市場研究
- 數據視覺化

本書探討了票務市場的變化,並突出了各種體育組織中使用的創新票務策略。它展示了如何通過社交媒體和數位分析來吸引球迷,提出了分析參與度和行銷策略的技術,並解釋了如何利用分析來提升球迷參與度,從而增強體育組織的收入。

本書充滿了深刻的案例研究,對體育商業專業人士和學生都有益處。最後一章關於體育分析的教學進一步提升了其對學術界的價值。