The Handbook of Media Audiences (Paperback)

Virginia Nightingale

  • 出版商: Wiley
  • 出版日期: 2013-12-04
  • 售價: $1,720
  • 貴賓價: 9.5$1,634
  • 語言: 英文
  • 頁數: 556
  • 裝訂: Paperback
  • ISBN: 111872139X
  • ISBN-13: 9781118721391
  • 下單後立即進貨 (約1~3週)

商品描述

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field