The Handbook of Media Audiences (Paperback)
Virginia Nightingale
- 出版商: Wiley
- 出版日期: 2013-12-04
- 售價: $2,090
- 貴賓價: 9.5 折 $1,986
- 語言: 英文
- 頁數: 556
- 裝訂: Paperback
- ISBN: 111872139X
- ISBN-13: 9781118721391
海外代購書籍(需單獨結帳)
商品描述
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field