Business Transformation: A Roadmap for Maximizing Organizational Insights (Hardcover)

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.

• Reveals how to introduce and promote the use of analytics and insights across your organization
• Written by a lead developer at SAS global Business Intelligence Competency Center program and services
• Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

有效地引入和推廣企業內的分析能力

所有公司都使用信息來制定策略並實現業務目標。但有多少首席執行官和首席信息官會說他們對公司從信息中獲得最大價值感到滿意呢？《業務轉型》揭示了SAS的信息演進模型（IEM）如何與分析相結合，實現突破性的結果。作者Aiman Zeid提供了您需要引入和推廣組織內分析和洞察力使用的必要信息。通過成功經歷這一過程的全球公司的案例和最佳實踐，您將學習如何確定起點並制定執行路線圖。

本書揭示了如何在組織內引入和推廣分析和洞察力的使用
本書由SAS全球商業智能競爭中心計劃和服務的首席開發人員撰寫
本書提供全球案例研究和實例

這本實用而富有洞察力的參考書為企業提供了創造改進、優化業務回報並發揮數據分析潛力的重要藍圖。