Big Data: Understanding How Data Powers Big Business (Paperback)

Leverage big data to add value to your business

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.

Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.

• Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes
• Explores different value creation processes and models
• Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles
• Provides methodology worksheets and exercises so readers can apply techniques
• Includes real-world examples from a variety of organizations leveraging big data

Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

利用大數據為您的業務增加價值

社交媒體分析、網路追蹤和其他技術幫助企業獲取和處理大量數據，以更好地了解他們的客戶、產品、競爭對手和市場。憑藉大數據的洞察力，企業可以改善客戶體驗和產品，增加價值，提高投資回報率。對於忙碌的IT專業人員和高管來說，棘手的部分是如何實現這一目標，這就是這本實用書的用途。《大數據：了解數據如何推動大型企業》是一本完整的指南，教您如何利用大數據來推動業務價值。

這本書充滿了實用技巧、現實世界的例子和實踐練習，探討了相關技術，以及如何找到組織中可以充分利用大數據的領域。

本書介紹了如何分解當前的業務策略，以將大數據項目與組織的價值創造過程相關聯；探討了不同的價值創造過程和模型；解釋了與操作化大數據相關的問題，包括組織結構、教育挑戰和新的與大數據相關的角色；提供了方法論工作表和練習，讓讀者能夠應用技巧；包括了來自各種組織利用大數據的現實世界例子。

《大數據：了解數據如何推動大型企業》是由大數據領域的權威專家William Schmarzo撰寫的。不要錯過他寶貴的見解和建議。