Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Hardcover)

The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. * Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics * Offers the results of research and the author's personal experience in banking, retail, and government * Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business * Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis

For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

利用大數據和分析的指南，針對商業機會進行定位和利用

通過利用大數據和分析，企業有潛力更好地理解、管理和戰略性地利用客戶行為的複雜動態。《大數據世界中的分析》揭示了如何利用數據分析這一強大工具，創造戰略優勢並發現新的商業機會。這本重要的書籍旨在成為一個易於使用的資源，並不包含對所有分析技術的詳盡介紹，而是專注於在商業環境中真正提供附加價值的分析技術。

該書借鑒了作者Bart Baesens在大數據、分析以及其在信用風險、營銷和欺詐等領域的應用方面的專業知識，為希望利用數據分析獲得優勢但需要一個良好起點的組織提供了清晰的路線圖。Baesens在大數據、分析、客戶關係管理、網絡分析、欺詐檢測和信用風險管理方面進行了廣泛的研究，並利用這些經驗為一個複雜的主題帶來了清晰度。

* 包含大量關於風險管理、欺詐檢測、客戶關係管理和網絡分析的案例研究
* 提供銀行、零售和政府方面的研究結果和作者的個人經驗
* 包含對商業戰略使用分析的願景和當前發展的概述
* 以易於理解的術語介紹數據分析的主題，不過分強調數學和統計分析的細節

對於希望通過數據分析提升能力的組織來說，這本資源是利用數據提升業務能力的首選參考資料。