Data Mining For Dummies (Paperback)

Meta Brown

  • 出版商: Hungry Minds
  • 出版日期: 2014-09-29
  • 定價: $1,225
  • 售價: 6.0$735
  • 語言: 英文
  • 頁數: 408
  • 裝訂: Paperback
  • ISBN: 1118893174
  • ISBN-13: 9781118893173
  • 相關分類: Data-mining
  • 立即出貨 (庫存 < 3)

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商品描述

Delve into your data for the key to success

Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.

Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:

  • Model creation, validity testing, and interpretation
  • Effective communication of findings
  • Available tools, both paid and open-source
  • Data selection, transformation, and evaluation

Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

商品描述(中文翻譯)

深入挖掘數據,找到成功的關鍵

數據挖掘正迅速成為創造價值和業務動力的重要組成部分。能夠檢測日常運營中生成的大量數字中隱藏的未見模式,使精明的決策者能夠充分利用手頭上的每一個工具,追求更好的業務成果。通過創建模型並測試模式是否成立,有可能發現能夠改變業務整體範式以獲得更成功結果的新智慧。

《Data Mining for Dummies》向您展示,不需要成為數據科學家就能獲得這種優勢,並賦予普通商業人士開始塑造符合其業務需求的流程的能力。在這本書中,您將學習到如何深入挖掘數據的方法和原因,以及如何為數據挖掘能力的更大投資提出理由。該書解釋了知識發現過程的細節,包括:

- 模型創建、有效性測試和解釋
- 對發現結果的有效溝通
- 付費和開源的可用工具
- 數據選擇、轉換和評估

《Data Mining for Dummies》通過使用開源工具進行一個真實的數據挖掘項目,逐步引導您進行實踐,讓您立即獲得處理大量數據的實踐經驗。您將獲得所需的信心,開始將數據挖掘實踐作為成功業務的例行工作。如果您真心希望盡一切努力將公司推向頂峰,《Data Mining for Dummies》將是您有效進行數據挖掘的入場券。