Inbound Marketing : Attract, Engage, and Delight Customers Online, 2/e (Paperback)

Brian Halligan

  • 出版商: Wiley
  • 出版日期: 2014-09-02
  • 定價: $700
  • 售價: 2.8$199
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 1118896653
  • ISBN-13: 9781118896655
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 3)

商品描述

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

商品描述(中文翻譯)

吸引、參與和滿足網絡客戶

《Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online》是一本全面指南,旨在增加網絡可見性和參與度。這本書由頂尖的營銷和初創企業博客作者撰寫,包含有關客戶行為和首選數字體驗的最新信息。從鉅細靡遺地了解銷售線索培養和視覺營銷的最新見解,到通過建立工具來創造卓越內容的建議,讀者將獲得他們在線營銷所需的信息。

隨著傳統營銷方法的效果越來越差,現在是擁抱內部營銷的時候了。冷呼叫、電子郵件群發和直郵越來越讓消費者反感,所以消費者越來越多地在網上進行研究,選擇滿足他們需求的公司和產品。《Inbound Marketing》將這些行為變化視為機遇,並解釋了營銷人員如何充分利用這一在線轉變。這不僅涉及將陌生人轉化為網站訪問者,還解釋了如何最佳地將這些訪問者轉化為銷售線索,並培養這些線索成為滿意的客戶。

通過以下主題獲得增加營銷價值的見解:

- 內部營銷 - 策略、聲譽和追蹤進展
- 可見性 - 如何被發現,以及內容的重要性
- 轉化客戶 - 將潛在客戶轉化為銷售線索,並將線索轉化為客戶
- 做出更好的決策 - 選擇人才、機構和營銷活動

這本書還包含幫助建立有效營銷策略的必備工具和資源,以及對所有規模的組織建立聲譽的提示。當消費者行為變化時,營銷必須與之變化。《Inbound Marketing》的全面修訂和更新版是一本完整的指南,旨在吸引、參與和滿足網絡客戶。