Google Analytics Integrations (Paperback)

Daniel Waisberg

  • 出版商: Sybex
  • 出版日期: 2015-05-04
  • 定價: $1,050
  • 售價: 9.5$998
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Paperback
  • ISBN: 1119053064
  • ISBN-13: 9781119053064
  • 相關分類: Google Analytics
  • 立即出貨 (庫存=1)

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商品描述

Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. 

  • Explains proven techniques and best practices for collecting clean and accurate information from the start
  • Shows you how to import your organization’s marketing and customer data into Google Analytics
  • Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
  • Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action 

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

商品描述(中文翻譯)

全面了解您的客戶,讓您的市場分析更有意義

您對您的客戶了解有多深入?在專家作者Daniel Waisberg和《Google Analytics Integrations》的幫助下,找出答案。這本獨特的指南將帶您超越使用Google Analytics追蹤指標的基礎知識,向您展示如何將這個簡單的數據收集工具轉變為您組織的強大、中央化的市場分析平台。您將學習如何將Google AdWords、AdSense、CRM和其他數據來源結合使用,提供有關您的客戶及其行為的可行性見解。


  • 解釋了從一開始就收集乾淨、準確信息的成熟技術和最佳實踐

  • 向您展示如何將您組織的市場和客戶數據導入Google Analytics

  • 說明了全面了解您的客戶的重要性,以及這些知識如何改變您的業務

  • 提供了使用最新的分析工具和服務逐步指導,以全面了解您的客戶、他們的需求以及促使他們採取行動的動機

《Google Analytics Integration》是您深入了解數據整合、行為分析,最終改善您的總體業績的指南。