Inbound Marketing For Dummies (Paperback)

Scott Anderson Miller

  • 出版商: Hungry Minds
  • 出版日期: 2015-09-15
  • 定價: $890
  • 售價: 3.4$299
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 1119120500
  • ISBN-13: 9781119120506
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 3)

買這商品的人也買了...

商品描述

Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry and to help customers find you, instead of require your sales team to chase after each and every customer. * Build a reliable inbound marketing team * Develop deeper relationships with your customers * Convert inbound traffic into revenue * Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

商品描述(中文翻譯)

不要追逐業務,讓新客戶主動找上門!過時的銷售策略讓你不斷追逐潛在客戶和尋找新業務。在如今競爭激烈的世界中,沒有人有時間這樣做!《入口行銷大全》是一本關於入口行銷技巧的一站式指南,它能吸引你的目標受眾的注意力。無論你是小型還是大型企業,這本易於理解的書籍提供了有關建立、執行、推廣和衡量入口行銷策略的洞察力,並通過易於遵循的指示來設置和實施新的戰略方法。通過這本書中的信息,你可以通過利用你的網站、社交媒體、博客和其他資源來增加品牌知名度,提高品牌忠誠度,與目標受眾成員互動,吸引新的買家。入口行銷是數據驅動的全面行銷方法,借助數字化資源(如網站、社交媒體平台、博客、搜索引擎優化等),建立公司在行業中的權威地位,幫助客戶找到你,而不是要求你的銷售團隊追逐每一位客戶。- 建立可靠的入口行銷團隊- 與客戶建立更深入的關係- 將入口流量轉化為收入- 結合入口和出口行銷策略,優化你的業務資源《入口行銷大全》是任何希望在他們的業務中利用經過驗證的入口行銷策略的人的必備指南。