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商品描述
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
商品描述(中文翻譯)
羅伯特·M·格蘭特（Robert M. Grant）在這本領先的策略書籍中，結合了易於理解的寫作風格，專注於價值創造的基本原則，並強調實用性。
在這個新版本中，幾個主題得到了更強調，包括：基於平台的競爭和相關產業的「生態系統」；策略制定過程/實踐的角色；併購與聯盟；以及對策略實施的額外強調。
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