Contemporary Strategy Analysis Text Only, 9/e (Paperback)
暫譯: 當代策略分析(僅文本,第9版)
Robert M. Grant
- 出版商: Wiley
- 出版日期: 2016-01-05
- 售價: $4,810
- 貴賓價: 9.5 折 $4,570
- 語言: 英文
- 頁數: 480
- 裝訂: Paperback
- ISBN: 1119120837
- ISBN-13: 9781119120834
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
商品描述
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
商品描述(中文翻譯)
羅伯特·M·格蘭特(Robert M. Grant)在這本領先的策略書籍中,結合了易於理解的寫作風格,專注於價值創造的基本原則,並強調實用性。
在這個新版本中,幾個主題得到了更強調,包括:基於平台的競爭和相關產業的「生態系統」;策略制定過程/實踐的角色;併購與聯盟;以及對策略實施的額外強調。