Salesforce Marketing Cloud For Dummies (For Dummies (Computers))

Chester Bullock, Mark Pollard

Salesforce Marketing Cloud For Dummies (For Dummies (Computers))
  • 出版商: For Dummies
  • 出版日期: 2017-10-30
  • 售價: $1,150
  • 貴賓價: 9.5 折 $1,093
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 1119122090
  • ISBN-13: 9781119122098
  • 相關分類: 行銷/網路行銷 Marketing

    • 無法訂購

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商品描述

Salesforce Marketing Cloud: Take your digital marketing on a journey!

Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.

As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool!

  • Navigate and manage the Salesforce Marketing Cloud
  • Define and understand your customers' journeys—and how you fit into them
  • Engage your customers across devices, ensuring consistent communication
  • Use predictive data to optimize engagement

Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

商品描述(中文翻譯)

Salesforce Marketing Cloud：將您的數位行銷帶上一段旅程！
如今，一切似乎都在轉向雲端，數位行銷也不例外！《Salesforce Marketing Cloud For Dummies》將引導您使用Salesforce令人興奮的一系列基於雲端的數位行銷解決方案，這些解決方案具有幫助您計劃、個人化和優化客戶旅程的能力。本書由Salesforce培訓和開發團隊的領導者撰寫，Salesforce Marketing Cloud的使用者將找到有關使用工具套件以及只有內行人才能分享的技巧和訣竅的重要信息。本書提供易於遵循的指示，幫助您發現如何將數據集整合到工具中，以創建模型、活動和客戶地圖，從而為客戶創造積極的體驗。
作為Salesforce.com的多通道數位行銷平台，Salesforce Marketing Cloud專注於幫助您管理一對一的客戶旅程。利用各種功能，這套工具提供電子郵件行銷、移動行銷、社交媒體行銷、內容和訊息、預測智能等功能。您對這些功能和功能的熟悉程度將決定您的數位行銷活動的成功，因此充分利用這個工具至關重要！
《Salesforce Marketing Cloud For Dummies》將幫助您充分利用您在數位行銷領域的投資！

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