Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud

Key Features:

• Create a unified view of the customer across Salesforce products and beyond
• Avoid inefficiencies and costly rework caused by poor architectural designs
• Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices

Book Description:

A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations.

You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands.

What You Will Learn:

• Explore key Customer 360 products and their integration options
• Choose the optimum integration architecture to unify data and experiences
• Architect a single view of the customer to support service, marketing, and commerce
• Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
• Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
• Support business needs that require functionality from more than one component by orchestrating data and user flows

Who this book is for:

This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.

精通 Salesforce B2C 解決方案架構師所需的技能，設計一個優化的企業對消費者（B2C）解決方案，跨越 Salesforce Customer 360 生態系統，包括 B2C Commerce、Service Cloud 和 Marketing Cloud。

主要特點：
- 在 Salesforce 產品及其之外創建客戶的統一視圖
- 避免由於糟糕的架構設計而導致的低效和昂貴的重做工作
- 通過遵循 Salesforce 最佳實踐，使用實際情境準備 B2C 解決方案架構師考試和 Salesforce 認證

書籍描述：
精心設計的跨越 B2C Commerce、Marketing Cloud 和 Service Cloud 的 Customer 360 解決方案為客戶提供了單一視圖、獨特的洞察力和轉型能力的基礎。市場上對於了解如何整合這些組件的專業人士目前有著巨大的需求。Salesforce B2C 解決方案架構師手冊將幫助您了解整合選項和產品，以幫助您為組織提供價值。

您將首先對 Customer 360 生態系統中每個組件的能力、數據模型和治理有著扎實的理解。隨著進展，您將探索 B2C 解決方案架構師在計劃關鍵需求和實施順序以避免昂貴的重做工作方面的角色。本書還將指導您了解將產品與 Salesforce 生態系統集成的選項，並展示跨越 Salesforce 產品及其之外的數據建模的最佳實踐。一旦您具備成為成功解決方案架構師所需的核心知識，您將學習準備 B2C 解決方案架構師考試的工具、技術和認證情境。

通過閱讀本書，您將具備設計可擴展、安全且具有未來擴展性的解決方案的能力，以滿足客戶的關鍵業務需求。

學到什麼：
- 探索關鍵的 Customer 360 產品及其整合選項
- 選擇最佳的整合架構，以統一數據和體驗
- 設計一個客戶的單一視圖，以支持服務、營銷和商務
- 規劃關鍵需求、設計決策和實施順序，以避免次優解決方案
- 將 Customer 360 解決方案集成到單一真相源解決方案（如主數據模型）中
- 通過協調數據和用戶流程，支持需要來自多個組件的業務需求

本書適合 B2C 商務架構師、應用架構師、整合架構師和熟悉 Customer 360 套件中一個或多個產品的系統架構師，他們希望精通 B2C 解決方案。企業架構師、Salesforce 架構師和 Salesforce 客戶組織的 CTO 團隊，希望從統一解決方案中受益的人也會發現本書有用。為了充分利用本書，需要對數據整合、API 和連接系統有一般的理解，以及對於企業對消費者（B2C）客戶體驗的基本知識。