Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.

Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.

Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.

You will learn:

• How to increase Customer Acquisition and Customer Retention with UDA
• The Power of UDA for Fraud Detection and Prevention
• The Power of UDA in Human Capital Management & Human Resource
• The Power of UDA in Health Care and Medical Research
• The Power of UDA in National Security
• The Power of UDA in Legal Services
• The Power of UDA for product development
• The Power of UDA in Sports
• The future of UDA

From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

將非結構化數據轉化為有價值的業務洞察力

《非結構化數據分析》提供了一個易於理解且非技術性的非結構化數據分析介紹。本書由全球分析領域的專家撰寫，以實用的方式介紹了非結構化數據分析（UDA）的概念，並突出了其在各行業、公司和業務功能中的廣泛應用。討論涵蓋了UDA實施的關鍵方面，從解釋數據及其提供的信息開始，然後進入一個全面的實施框架。案例研究展示了現實世界中的公司如何在安全和客戶管理方面利用UDA，並提供了傳統商業應用和新興創新實踐的清晰示例。

大約80％的今天的數據以電子郵件、聊天、社交媒體、音頻和視頻的形式呈現，這些數據資產包含了大量有價值的信息，可以帶來巨大的優勢，但對許多公司來說，以有意義的方式訪問這些數據仍然是一個挑戰。本書提供了公司所需的基礎知識和實用理解，以利用這些數據。

本書得到了幾家行業領先企業的研究支持，並充滿了來自Google、Amazon、Spotify、LinkedIn、Pfizer Manulife、AXA、Monster Worldwide、Under Armour、Houston Rockets、DELL、IBM和SAS Institute等領先組織的一手故事，為構建和實施成功的UDA卓越中心提供了一個框架。

你將學到：

- 如何通過UDA提高客戶獲取和客戶保留率
- UDA在詐騙檢測和預防中的威力
- UDA在人力資本管理和人力資源中的威力
- UDA在醫療保健和醫學研究中的威力
- UDA在國家安全中的威力
- UDA在法律服務中的威力
- UDA在產品開發中的威力
- UDA在體育中的威力
- UDA的未來

從小型企業到大型跨國組織，非結構化數據提供了直接從來源獲取消費者信息的機會。數據僅在其有用時才有價值，而強大而有效的UDA策略是獲取完全優勢的第一步。《非結構化數據分析》將這個領域公開予以檢驗，並為開始有意義的分析提供了堅實的框架。