Adobe Analytics for Dummies

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

• Evaluate your marketing strategies and campaigns
• Explore implementation fundamentals and report architecture
• Apply Adobe Analytics to multiple sources
• Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

如果你是一位需要非技術性、初學者參考資料來使用Adobe Analytics的行銷人員，這本書是你開始的完美起點。《Adobe Analytics For Dummies》將為你提供基本的功能知識，讓你能夠快速且有效地開始使用它。

即使你是一位數位行銷人員，並不是每天都與數據打交道，這本易於理解的參考書也能讓你輕鬆運用Adobe Analytics。透過這本書的幫助，你將更好地了解你的行銷努力在數位空間中的表現、轉化率、參與度和分享情況。

該書提供以下幫助：
- 評估你的行銷策略和活動
- 探索實施基礎和報告架構
- 將Adobe Analytics應用於多個來源
- 在職場上取得成功並擴展你的行銷技能

行銷世界不斷成長和演變，《Adobe Analytics For Dummies》將幫助你保持領先。

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

Eric Matisoff 是 Adobe 公司 Analytics 解決方案的全球推廣者。他經常在科技和行業活動中演講，介紹 Adobe 產品及其潛力。David Karlins 曾撰寫過 40 本關於數位通訊和設計的書籍，其中包括《HTML 5 & CSS 3 For Dummies》。