The Customer Success Economy: Why Every Aspect of Your Business Model Needs a Paradigm Shift
暫譯: 客戶成功經濟：為何您商業模式的每一個面向都需要範式轉變
Mehta, Nick, Pickens, Allison, Martinez, Maria
- 出版商: Wiley
- 出版日期: 2020-05-19
- 售價: $1,170
- 貴賓價: 9.5 折 $1,112
- 語言: 英文
- 頁數: 384
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119572762
- ISBN-13: 9781119572763
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相關主題
商品描述
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.
The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
- Shows leaders how their digital implementations will make them more Amazon-like
- Helps you deliver recurring revenue
- Shows you how to embrace customer retention
- Demonstrates the importance of "churning" less
Get that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.
商品描述(中文翻譯)
如果領導者不將他們的數位產品整合進顧客成功的理念中，他們在未來十年將會被擊敗，因為技術卓越和其他傳統競爭優勢變得太容易被模仿。
《顧客成功經濟》提供了公司如何轉型的範例和具體細節。它解決了轉變組織架構、領導角色、責任和策略的痛點，使整個公司能夠共同為顧客提供全面的服務。
- 向領導者展示他們的數位實施如何使他們更像亞馬遜
- 幫助您實現持續收入
- 向您展示如何擁抱顧客留存
- 演示減少顧客流失的重要性
在當今最相關和重要的領域中獲得競爭優勢——創造和培養快樂的顧客。
作者簡介
NICK MEHTA is CEO of Gainsight, The Customer Success Company, leading a team of nearly 700 people who have created the Customer Success category that's currently taking over the SaaS business model worldwide. Nick has been named one of the Top SaaS CEOs by the Software Report three years in a row, and is the coauthor of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.
ALLISON PICKENS has served as COO at Gainsight, an investor at Bain Capital, and a strategy consultant at BCG. One of the world's leading experts on the business transformation that accompanies shifting to the cloud, she has coached thousands of executives at public companies and startups alike. Allison has a degree in ethics, politics, and economics from Yale and an MBA from Stanford.
作者簡介(中文翻譯)
NICK MEHTA 是 Gainsight 的執行長，該公司專注於客戶成功，領導著近 700 人的團隊，創造了目前正在全球 SaaS 商業模式中崛起的客戶成功類別。Nick 連續三年被《Software Report》評選為頂尖 SaaS 執行長之一，並且是 Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue. 的共同作者。
ALLISON PICKENS 曾擔任 Gainsight 的 COO、貝恩資本的投資者，以及 BCG 的策略顧問。作為全球在雲端轉型商業變革方面的領先專家之一，她曾指導過數千名公共公司和新創公司的高管。Allison 擁有耶魯大學的倫理學、政治學和經濟學學位，以及史丹佛大學的 MBA 學位。
